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PRIVACY POLICY

PRIVACY POLICY

 

Latest Version: 06/04/2023

 

This privacy policy (the “Privacy Policy”) applies to any information collected by MFSC LLC (the “Company,” “we,” “us,” or “our”). We have created this Privacy Policy to tell you how and why we collect, store, use and share any personal information that may be collected through our Website (the “Website”), online directory, products and services. It also explains your rights in relation to your personal information and how to contact us or supervisory authorities in the event you have a complaint. By accessing or using our Website, online directory, products and services, you are agreeing to the terms and conditions of this Privacy Policy. This Privacy Policy may be updated from time to time, as necessary.

 

  1. Who We Are. The Company collects, stores, uses, shares, and is responsible for certain personal information about you. When we do so we are subject to various laws in the United States, the General Data Protection Regulation (“GDPR”) which applies across the European Union (including in the United Kingdom), and the General Personal Data Protection Act (“LGPD”) which applies in Brazil, and we are responsible as “controller” of that personal information for the purposes of those laws.

 

  1. Personal Information We Collect About You. We may collect the following personal information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household:

 

  • Contact information, including names, email addresses, mailing addresses, phone numbers, and fax numbers.

 

  • Professional or employment-related information, including products, services, certifications, and licenses;

 

  • Any and all other personal information that is provided via our Website, online directory, products, and services;

 

  • Commercial information, including records of products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies;

 

  • Credit card, debit card, checking account, billing address, or other payment information of customers and subscribers; and

 

  • Internet or other electronic network activity information, including browsing history, search history, and information regarding interactions with our Website, online directory, products, and services.

 

This personal information is required to provide our online directory, products, and services to you. If you do not provide personal information we ask for, it may delay or prevent us from providing our online directory, products, and services to you.

 

  1. How Your Personal Information is Collected. We collect most of this personal information directly from you – in person, by telephone, email, or via our Website, online directory, products, and services. However, we may also collect information:

 

  • From publicly accessible sources;

 

  • From a third party with your consent; and

 

  • From cookies on our Website.

 

  1. How and Why We Use Your Personal Information. Under data protection law, we can only use your personal information if we have a proper reason for doing so, e.g.,:

 

  • For the performance of our contracts;

 

  • For our legitimate interests or those of a third party;

 

  • To comply with our legal and regulatory obligations; and

 

  • Where you have given consent.

 

A legitimate interest is when we have a business or commercial reason to use your information, so long as this is not overridden by your own rights and interests.

 

  1. Promotional Communications. We may use personal information to send you updates about our products and services, including exclusive offers, promotions or new products and services. We have a legitimate interest in processing your personal information for promotional purposes (see above “How and Why We Use Your Personal Information”). This means we do not usually need your consent to send you promotional communications. However, where consent is needed, we will ask for this consent separately and clearly. We will always treat personal information with the utmost respect and never sell or share it with other organizations for marketing purposes. You have the right to opt out of receiving promotional communications at any time by using the “unsubscribe” link in emails or “STOP” number in texts.

 

We may ask you to confirm or update your marketing preferences if you request further products or services in the future, or if there are changes in the law, regulation, or the structure of our business.

 

  1. Who We Share Your Personal Information With. We share personal information with service providers we use to help deliver our online directory, products, and services to you.

 

We only allow our service providers to handle your personal information if we are satisfied they take appropriate measures to protect your personal information. We also impose contractual obligations on service providers relating to ensuring they can only use your personal information to provide services to us and to you.

 

We may disclose and exchange information with law enforcement agencies and regulatory bodies to comply with our legal and regulatory obligations.

 

We may also need to share some personal information with other parties, such as potential buyers of some or all of our business or during a re-structuring. We will typically anonymize information, but this may not always be possible. The recipient of the information will be bound by confidentiality obligations.

 

We will not share your personal information with any other third party, unless you authorize us to do so. 

 

  1. Personal Information We Sold for a Business Purpose. In the preceding 12 months, we have sold to one or more third parties the following categories of personal information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household:

 

  • Identifiers (e.g., a real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, social security number, driver’s license number, passport number, or other similar identifiers);

 

  • Information that identifies, relates to, describes, or is capable of being associated with, a particular individual, including, but not limited to, his or her name, signature, social security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information;

 

  • Characteristics of protected classifications under California or federal law;;

 

  • Internet or other electronic network activity information (e.g., browsing history, search history, and information regarding a consumer’s interaction with an Internet Web site, application, or advertisement);

 

  • Geolocation data;

 

  • Professional or employment-related information;

 

  • Education information, defined as information that is not publicly available personally identifiable information as defined in the Family Educational Rights and Privacy Act (FERPA); and

 

  • Inferences drawn from any of the information identified above to create a profile about a consumer reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.

 

  1. Personal Information We Disclosed for a Business Purpose. In the preceding 12 months, we have disclosed for a business purpose to one or more third parties the following categories of personal information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household:

 

  • Identifiers (e.g., a real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, social security number, driver’s license number, passport number, or other similar identifiers);

 

  • Information that identifies, relates to, describes, or is capable of being associated with, a particular individual, including, but not limited to, his or her name, signature, social security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information;

 

  • Characteristics of protected classifications under California or federal law;

 

  • Internet or other electronic network activity information (e.g., browsing history, search history, and information regarding a consumer’s interaction with an Internet Web site, application, or advertisement);

 

  • Geolocation data;

 

  • Professional or employment-related information;

 

  • Education information, defined as information that is not publicly available personally identifiable information as defined in the Family Educational Rights and Privacy Act (“FERPA”); and

 

  • Inferences drawn from any of the information identified above to create a profile about a consumer reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.

 

  1. Where Your Personal Information is Held. Information may be held at our offices and those of our service providers as described above (see above: “Who We Share Your Personal Information with”). Some of these third parties may be based outside the European Economic Area. For more information, including on how we safeguard your personal information when this occurs, see below: “Transferring Your Personal Information Out of the EEA”.

 

  1. How Long Your Personal Information Will Be Kept. We will keep your personal information while you have an account with us or while we are providing our online directory, products, and services to you. Thereafter, we will keep your personal information for as long as is necessary:

 

  • To respond to any questions, complaints or claims made by you or on your behalf.

 

  • To show that we treated you fairly; or

 

  • To keep records required by law.

 

We will not retain your personal information for longer than necessary for the purposes set out in this policy. Different retention periods apply for different types of personal information.

 

  1. Transferring Your Personal Information. By using our Website, online directory, products and services, you consent and agree to the transfer of your personal information between Brazil, the European Union, the United Kingdom, and the United States. We will ensure that such transfers comply with data protection law and all personal information is secure. 

 

  1. Your Rights Under the CCPA. If you are a natural person who is a resident of California, you have the following rights under the California Consumer Privacy Act of 2018 (“CCPA”) and certain other privacy and data protection laws, as applicable, to exercise free of charge:

 

Disclosure of Personal Information We Collect About You

You have the right to know:

 

  • The categories of personal information we have collected about you;

 

  • The categories of sources from which the personal information is collected;

 

  • Our business or commercial purpose for collecting or selling personal information;

 

  • The categories of third parties with whom we share personal information, if any; and

 

  • The specific pieces of personal information we have collected about you.

 

Please note that we are not required to:

 

  • Retain any personal information about you that was collected for a single one-time transaction if, in the ordinary course of business, that information about you is not retained;

 

  • Reidentify or otherwise link any data that, in the ordinary course of business, is not maintained in a manner that would be considered personal information; or

 

  • Provide the personal information to you more than twice in a 12-month period.

 

Personal Information Sold or Used for a Business Purpose

In connection with any personal information we may sell or disclose to a third party for a business purpose, you have the right to know:

 

  • The categories of personal information about you that we sold and the categories of third parties to whom the personal information was sold; and

 

  • The categories of personal information that we disclosed about you for a business purpose.

 

You have the right under the California Consumer Privacy Act of 2018 (CCPA) and certain other privacy and data protection laws, as applicable, to opt-out of the sale or disclosure of your personal information. If you exercise your right to opt-out of the sale or disclosure of your personal information, we will refrain from selling your personal information, unless you subsequently provide express authorization for the sale of your personal information.

 

Right to Deletion

Subject to certain exceptions set out below, on receipt of a verifiable request from you, we will:

 

  • Delete your personal information from our records; and

 

  • Direct any service providers to delete your personal information from their records.

 

Please note that we may not delete your personal information if it is necessary to:

 

  • Complete the transaction for which the personal information was collected, fulfill the terms of a written warranty or product recall conducted in accordance with federal law, provide a good or service requested by you, or reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform a contract between you and us;

 

  • Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity; or prosecute those responsible for that activity;

 

  • Debug to identify and repair errors that impair existing intended functionality;

 

  • Exercise free speech, ensure the right of another consumer to exercise his or her right of free speech, or exercise another right provided for by law;

 

  • Comply with the California Electronic Communications Privacy Act;

 

  • Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when our deletion of the information is likely to render impossible or seriously impair the achievement of such research, provided we have obtained your informed consent;

 

  • Enable solely internal uses that are reasonably aligned with your expectations based on your relationship with us;

 

  • Comply with an existing legal obligation; or

 

  • Otherwise use your personal information, internally, in a lawful manner that is compatible with the context in which you provided the information.

 

Protection Against Discrimination

You have the right to not be discriminated against by us because you exercised any of your rights under the CCPA. This means we cannot, among other things:

 

  • Deny goods or services to you;

 

  • Charge different prices or rates for goods or services, including through the use of discounts or other benefits or imposing penalties;


 

  • Provide a different level or quality of goods or services to you; or

 

  • Suggest that you will receive a different price or rate for goods or services or a different level or quality of goods or services.

 

Please note that we may charge a different price or rate or provide a different level or quality of goods and/or services to you, if that difference is reasonably related to the value provided to our business by your personal information.

 

  1. Your Rights Under the GDPR. If you are a European Union data subject, you have the following rights under the General Data Protection Regulation (“GDPR”) and certain other privacy and data protection laws, as applicable, to exercise free of charge:

 

Right to Access

The right to be provided with a copy of your personal information (the right of access)

 

Right to Rectification

The right to require us to correct any mistakes in your personal information

 

Right to be Forgotten

The right to require us to delete your personal information—in certain situations

 

Right to Restriction of Processing

The right to require us to restrict processing of your personal information—in certain circumstances, e.g. if you contest the accuracy of the data

 

Right to Data Portability

The right to receive the personal information you provided to us, in a structured, commonly used and machine-readable format and/or transmit that data to a third party—in certain situations

 

Right to Object

The right to object:

 

  • at any time to your personal information being processed for direct marketing (including profiling);

 

  • in certain other situations to our continued processing of your personal information, e.g. processing carried out for the purpose of our legitimate interests.

 

Right Not to be Subject to Automated Individual Decision-Making

The right not to be subject to a decision based solely on automated processing (including profiling) that produces legal effects concerning you or similarly significantly affects you

 

  1. Your Rights Under the LGPD. If you are a Brazilian data subject, you have the following rights under the General Personal Data Protection Act (“LGPD”) and certain other privacy and data protection laws, as applicable, to exercise free of charge:

 

  • The right to be informed how your personal data is processed;

 

  • The right to confirm the existence of your personal data;

 

  • The right to access your personal data;

 

  • The right to correct your personal data that is incomplete, inaccurate or outdated;

 

  • The right to have your personal data anonymized, blocked, or deleted that is unnecessary, excessive or processed in noncompliance;

 

  • The right to portability of your personal data to another service provider;

 

  • The right to withdraw a previously granted consent for processing your personal data;

 

  • The right to have your personal data eliminated when consent has been withdrawn;

 

  • The right to information about the public or private entities with whom we have shared your personal data;

 

  • The right to information about the possibility of not providing consent and the potential negative consequences; and

 

  • The right to oppose the unlawful processing of your personal data.

 

  1. Keeping Your Personal Information Secure. We have appropriate security measures in place to prevent personal information from being accidentally lost, used, or accessed in an unauthorized way. We limit access to your personal information to those who have a genuine business need to access it. Those processing your information will do so only in an authorized manner and are subject to a duty of confidentiality. 

 

We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.

 

  1. How to Exercise Your Rights. If you would like to exercise any of your rights as described in this Privacy Policy, please email us at contact@myfoodsc.com

 

  1. How to File a GDPR Complaint. We hope that we can resolve any query or concern you raise about our use of your information.

 

The General Data Protection Regulation also gives you right to lodge a complaint with a supervisory authority, in particular in the European Union (or European Economic Area) state where you work, normally live, or where any alleged infringement of data protection laws occurred.

 

  1. Changes to This Privacy Policy. We may change this privacy notice from time to time – when we do, we will inform you via our Website or your account.

 

  1. How to Contact Us. Please contact us by mail, email, or telephone if you have any questions about this Privacy Policy or the information that we hold about you.

 

Contact Information:

 

MFSC LLC

753 Santolina Court, 

Waxhaw, NC, Zip Code 28173

contact@myfoodsc.com

+ 980 229 3577

 

  1. Do You Need Extra Help? If you would like this notice in another format (for example: audio, large print, braille) please contact us (see “How to contact us” above).

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